Bridging Cultures and Industries: An Insightful Conversation with Daisuke Araki, Head of Sales at HEIDENHAIN

In the realm of global commerce, where cultures intersect and industries evolve, Daisuke Araki stands as a bridge, connecting the intricate worlds of European precision engineering with the nuances of Japanese business culture. As the Head of Sales at HEIDENHAIN, his insights into the challenges facing the semiconductor industry amidst the pandemic and his perspective on cultural disparities provide a compelling narrative of resilience and adaptation.

What do you expect of your presence at Nepcon?

Our presence at this event is very important. We can show and explain our machines and most importantly, welcome our customers and engage in meaningful conversations with them. And of course, we hope to meet potential new customers as well.

How long have you been working for HEIDENHAIN?

I’ve been with HEIDENHAIN since 2010, nearly 15 years now. I am still happy to be part of this interesting enterprise.

What are the biggest challenges right now in the Japanese economy?

We face a really difficult situation at this moment. The semiconductor industry is in a crisis, although I believe and hope that we have reached the bottom now. So, we have to work hard to bring the industry back up again.

What are the reasons?

We still suffer from the corona pandemic; it all crashed when it happened. We have to make an effort to rise production again.

How will you do that?

We have to keep in contact with the customers and put in extra work to maintain good relationships with them. We cannot just wait and hope that everything will be good one day. But I am optimistic and believe that by next year, the industry will be in a better state.

For the extra work, you need good people. Is it easy to find employees?

No, not at all. Actually, it is a challenge to find good people. Also, the rising salary expectations put us under pressure; people expect higher salaries than they did a few years ago.

daisuke araki portrait

“Asian people, for example, are always very polite with customers, while Europeans are more open, direct, and emotional. ”

Daisuke Araki, Head of Sales, HEIDENHAIN Japan
Is there a big difference in culture between Europeans and Asian people?

Oh yes, for sure. The cultural difference is quite significant. Asian people, for example, are always very polite with customers, while Europeans are more open, direct, and emotional. Sometimes I wish we would be a little more open. But ultimately, it is very interesting to see the different cultures, as in my job, I am often navigating between the two.

Have you visited ETEL in Switzerland?

Yes, I love traveling to Europe! Actually, I am studying German right now; it is fascinating. And what I love most about Switzerland is Fondue.